Working with the team at 2x4, I established the tour's visual identity inspired by the bold clarity of type-driven concert posters. Each venue is highlighted as the Tour progresses—celebrating all of the people that will be part of this monumental event, city to city.
Our work includes assets across print and digital, including large-scale advertisements and video; all within an extensive and thorough set of guidelines.
Courtesy High Museum
Courtesy Art Institute Chicago
Courtesy High Museum, Atlanta