Since 2018, Smithsonian's National Portrait Gallery has displayed the official portraits of President Barack Obama, by Kehinde Wiley, and Mrs. Michelle Obama, by Amy Sherald. Beginning in June 2021, The Obama Portraits Tour will travel to five museums in cities across the US sharing the iconic artworks with millions of people around the country.
While working with the team at 2x4, we established the tour's identity, inspired by the bold clarity of type-driven concert posters. Each venue is highlighted as the Tour progresses — celebrating all of the people that will be part of this monumental event, city to city. Our work includes assets across print and digital, including large-scale advertisements and video.