Working with the team at 2x4, I established the tour's identity inspired by the bold clarity of type-driven concert posters. Each venue is highlighted as the Tour progresses — celebrating all of the people that will be part of this monumental event, city to city.
Our work includes assets across print and digital, including large-scale advertisements and video; all within an extensive and thorough set of brand guidelines.
Courtesy High Museum
Courtesy Art Institute Chicago
Courtesy High Museum, Atlanta
2x4 Team — PARTNER + CREATIVE DIRECTOR: SUSAN SELLERS / DESIGN DIRECTOR: DONNIE LUU / CONCEPT AND DESIGN: JOSHUA GRAVER / DESIGNER: DEB SHIEH / PROJECT MANAGER: BRYNN KOMRO