Creative concept and branding for MAD’s 2019 Gala honoring The Haas Brothers at Cipriani 42nd St. — blending marble patterns and the psychedelic qualities of the The Haas Brothers’ art, the night incorporated melting marble video loops, metallic palms, immersive lighting that resembled the cosmos, a Haas Brothers designed 3D arrival moment, and much more.
Design by The Haas Brothers
Creative Director: Joshua Graver / Designer + 3D Animation: Valentina Vergara / Event Designers: Cait & Jules with mad's development team / Documentation photography: Scott Rudd. / Deputy Director, Exhibitions and Operations: HENDRIK GERRITS.