Museum of Arts and Design 2019 MAD BALL Gala

Museum of Arts and Design 2019 MAD BALL Gala

Creative concept and branding for MAD’s 2019 Gala honoring The Haas Brothers at Cipriani 42nd St. — blending marble patterns and the psychedelic qualities of the The Haas Brothers’ art, the night incorporated melting marble video loops, metallic palms, immersive lighting that resembled the cosmos, a Haas Brothers designed 3D arrival moment, and much more.
Creative Director: Joshua Graver / Designer + 3D Animation: Valentina Vergara / Event Designers: Cait & Jules with mad's development team / Documentation photography: Scott Rudd. / Deputy Director, Exhibitions and Operations: HENDRIK GERRITS.