As Creative Director, we updated and expanded brand guidelines for the Museum of Arts and Design (built upon the existing identity by Pentagram) that incorporated a new logo hierarchy, updated typography, expanded color palette, photography guides, responsive website, and various templates for web, social media, e-blasts, video, exhibition wall texts + labels, and more.
MAD Team — Chief External Affairs Officer: Wendi Parson. / Creative Director: Joshua Graver. / Designer: Valentina Vergara. / Marketing Director: Alix Finkelstein. / Marketing and Media Relations Manager: Iman Nelson. / Web Developer: Eric Scott. / Exhibitions Director: Willow HoldorF. / Deputy Director, Exhibitions and Operations: HENDRIK GERRITS.
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