La Femme Prada INTENSE + L'Homme PradA Intense

La Femme Prada INTENSE + L'Homme PradA Intense

Animation for L’Homme Prada Intense and La Femme Prada Intense fragrances created while on the branding team at 2x4. We drafted story + mood boards that Nathan Love (animation studio) built out into dream-like worlds filled with fragrant flowers and Prada codes, fused with footage by Stevel Meisel and soundtrack by Perfume Genius. 
Studio: 2x4—Creative Direction & Partner: Michael Rock. / Creative Director: Sung Kim. / Senior Designer: Joshua Graver. / Senior Designer: Kee Kim. / Project Managers: Brynn Johanna & Melanie Malkin. / Writer: Natasha Stagg. / Animation Studio: Nathan Love. / Music: Perfume Genius. / Original footage: Steven Meisel.