Exhibition identities, typeface design, and catalogues for The Burke Prize and MAD Collects at the Museum of Arts and Design (MAD).
I built a custom display typeface using a stencil that combined the overlapping geometric shapes of the MAD logo to generate the letterforms. The typeface was used across various exhibitions, catalogues, and events at the Museum. It honors its past and looks to the future.
Creative Director + Type design: Joshua Graver. / Designer & 3D Graphics: Valentina Vergara. / 2018 Catalogue Designer: Betsy Tsai. / Installation photography Jenna Bascom. Curators: Angelik Vizcarrondo-Laboy, Samantha De Tillio, Alida Jekabson (+Barbara Paris-Gifford for MAD Collets). / Chief Curator: Shannon R. Stratton. / Exhibition Design: Hendrik Gerrits, Willow Holdorf.