Type design, exhibition identity, and animations as part of the exhibition Roger Brown: Virtual Still Lifes at the Museum of Arts and Design (MAD) — the first NYC solo show dedicated to Brown, and focused on his late body of work.
The identity was typographically driven with a quirky and classic cinematic font that I designed during my studies at Yale. It paired well with Brown's works on display —
"Known for his atmospheric paintings of architecture, landscapes, and simplified social dramas, Roger Brown (1941–1997) stylized an American “ambiance” influenced by the visual language of postwar advertising and film noir." *
*Museum of arts and design
For the Museum's social channels, we made animated teaser promos with soundtracks of an orchestra warming up to convey a feeling of anticipation and of course dramatic theatricality.
Curators: shannon stratton with Angelik Vizcarrondo-Laboy + Lisa Stone. / Exhibition Design: Hendrik Gerrits & Willow Holdorf. / Creative DirectoR: Joshua Graver. / Designer + animations: Valentina Vergara. / Installation photography jenna bascom.