Type design, exhibition identity, and animations as part of the exhibition Roger Brown: Virtual Still Lifes at the Museum of Arts and Design (MAD) — the first NYC solo show dedicated to Brown, and focused on his late body of work.
The identity was typographically driven with a quirky and classic cinematic font that I designed during my studies at Yale. It paired well with Brown's works on display —
"Known for his atmospheric paintings of architecture, landscapes, and simplified social dramas, Roger Brown (1941–1997) stylized an American “ambiance” influenced by the visual language of postwar advertising and film noir." *
*Museum of arts and design
![](https://cdn.myportfolio.com/52caaff9-97b4-47e6-809b-659f24ae658b/a6d8647d-0ae4-4c32-8ad1-bd6073a28080_rw_1920.jpg?h=6959e617d395af892ac089860f053388)
![](https://cdn.myportfolio.com/52caaff9-97b4-47e6-809b-659f24ae658b/99c014a3-c497-4faa-b26b-3c92a3287b4b_rw_1200.jpg?h=8c4662efa328106fc753c05419874681)
![](https://cdn.myportfolio.com/52caaff9-97b4-47e6-809b-659f24ae658b/84adb239-1ede-4728-84a6-2731785ce38f_rw_1200.jpg?h=ced08fe792e3a65bd7d702e9a895ecd6)
![](https://cdn.myportfolio.com/52caaff9-97b4-47e6-809b-659f24ae658b/ce009ff8-05c5-4ccc-b926-4ca9102186b9_rw_1200.jpg?h=8cb19af87c4b352ae1fd7d743116e42c)
For the Museum's social channels, we made animated teaser promos with soundtracks of an orchestra warming up to convey a feeling of anticipation and of course dramatic theatricality.
Curators: shannon stratton with Angelik Vizcarrondo-Laboy + Lisa Stone. / Exhibition Design: Hendrik Gerrits & Willow Holdorf. / Creative DirectoR: Joshua Graver. / Designer + animations: Valentina Vergara. / Installation photography jenna bascom.