Smithsonian Freer Sackler Galleries

Smithsonian Freer Sackler Galleries

As part of the Branding team at 2x4, we created guidelines to re-fresh the identity of the Smithsonian's Freer | Sackler Galleries in Washington DC. The guides incorporated a core color palette drawn from James McNeill Whistler’s iconic “Peacock Room”, an updated "F|S" logomark and visual hierarchy, new strategic messaging in bold typography, + more.
Studio: 2x4. / Creative Director + Partner: Georgie Stout. / Associate Design Director: Joshua Graver. / Designers: Aleksandr Khomyakov, Min Choi, Matteo Messinese. / Project Manager: Melanie Malkin. / Strategy: Margot Weller. / Documentation photography: Ron Blunt.