As part of the Branding team at 2x4, we created guidelines to re-fresh the identity of the Smithsonian's Freer | Sackler Galleries in Washington DC. The guides incorporated a core color palette drawn from James McNeill Whistler’s iconic Peacock Room, an updated logomark and visual hierarchy; new strategic messaging in bold typography, layout templates, and more. The brand also appeared across all way-finding signage and gallery environments.
Studio: 2x4. / Creative Director + Partner: Georgie Stout. / Associate Design Director: Joshua Graver. / Designers: Aleksandr Khomyakov, Min Choi, Matteo Messinese. / Project Manager: Melanie Malkin. / Strategy: Margot Weller. / Documentation photography: Ron Blunt.