Museum of Arts AND Design 2018 MAD BALL Gala

Museum of Arts AND Design 2018 MAD BALL Gala

Creative concept and branding for the 2018 MAD Ball gala at Cipriani 42nd St. MAD’s iconic and historic “lollipop” architectural portico that lines the base of the Museum inspired the graphic repeat pattern — a core visual element that celebrated MAD's past, present, and future. The tagline “Tonight Celebrate Tomorrow” highlighted MAD’s future, and was paired with a color palette of iridescent tones inspired by the shifting hues of opalite. 
Creative Direction, Branding, Animation: Joshua Graver / Event Designers: Cait & Jules With mad's development team. / Deputy Director, Exhibitions and Operations: HENDRIK GERRITS.